Our public commercials and advertisements on laws and regulations are expertly produced to inform and persuade at a glance. Through powerful visuals and succinct messaging, we spotlight critical legal obligations and policy changes across broadcast, digital, and social media channels. Custom-branded to your organization, these campaigns drive awareness, ensure compliance, and reinforce your leadership in the regulatory arena.
Public service announcements represent a powerful tool for enhancing legal comprehension and promoting law-abiding behavior among citizens. A systematic literature review commissioned by the Legal Services Board identified strong evidence that well-designed Public Legal Education (PLE) initiatives can increase the legal capability of participants by increasing knowledge and confidence building in the short to medium term.
Wintersteiger, L., Morse, S., Olatokun, M., & Morris, C. J. (2021). Effectiveness of public legal education initiatives: A literature review. Legal Services Board.
Effective public service announcements promoting legal awareness require strategic design grounded in cognitive psychology principles. Research identifies three essential cognitive-communication mechanisms that determine PSA effectiveness: accessing information (extracting and holding legal content), internalizing information (constructing comprehension of meaning), and interacting with information (translating understanding into action). Understanding these cognitive resources is critical for designing public commercials and ads that successfully communicate legal concepts and drive behavioral compliance.
Wszalek, J. A. (2021). Cognitive communication and the law: A model for systemic risks and systemic interventions. Journal of Law and the Biosciences, 8(1), lsab005.
