Our animations use people and objects in combination with movements and sounds to bring laws, regulations, directives and other rules to life. The human mind is animated through all our senses, making a memorable impression of the rules introduced. Our animations play not only on the Web but also as TV broadcasts to reach the widest possible audience.
Animations enhance regulatory communication by presenting information through multiple sensory channels, making complex legal content more accessible and memorable. A systematic literature review examining animation's psychological impact found that animation influences viewer's visual attention through integration of different stimuli and highly organized presentation. Animation aids viewers in attaining greater conceptual understanding, thereby facilitating cognitive response, and was found helpful in enhancing learning skills and teaching strategy.
Praveen, C. K., & Srinivasan, K. (2022). Psychological impact and influence of animation on viewer’s visual attention and cognition: A systematic literature review, open challenges, and future research directions. Computational and Mathematical Methods in Medicine, Article 8802542.
A 2023 study evaluating a 2D animation for business law education involving 63 participants found that 73.2% of students agreed the animation used a straightforward approach to aid understanding compared to slide presentations or textbooks. The same study revealed that 71.4% of students found the animation helped them memorize relevant legal cases better than traditional methods.
Rahim, S. S., Faizal, N. Z. F., Parumo, S., & Saleh, H. (2023). Evaluation of the effects of 2D animation on business law: Elements of a valid contract. International Journal of Advanced Computer Science and Applications, 14(6).
The multimedia principle states that people learn better from words and pictures than from words alone. Research has found superior retention and transfer of learning from words augmented by pictures compared to words presented alone, and superior transfer when narration is accompanied by animation compared to narration or animation presented alone.
Fletcher, J. D., & Tobias, S. (2005). The multimedia principle. In R. Mayer (Ed.), The Cambridge handbook of multimedia learning (pp. 117–134). Cambridge University Press.
A study of 32 research papers with 3,597 participants examined how visual cues — such as arrows, color coding, and highlighting—help reduce mental effort in learning. The study found that visual cues reduce the mental effort needed to understand material and improve both memory and the ability to apply knowledge. The research also showed that the more visual cues reduce mental effort, the better people remember and use what they learn.
Xie, H., Wang, F., Hao, Y., Chen, J., An, J., Wang, Y., et al. (2017). The more total cognitive load is reduced by cues, the better retention and transfer of multimedia learning: A meta-analysis and two meta-regression analyses. PLoS ONE, 12(8), e0183884.
