Significant effort goes into making rules. From conception to promulgation, a law undergoes multiple stages of revision within public bureaucracies and is debated in the legislature before it emerges as a finished product. This lengthy and costly rule-making process stands in stark contrast to the minimal effort typically devoted to transmitting new rules to those who are subject to them. Rules that are neither understood, accepted, nor obeyed inevitably lead to higher enforcement costs. Investing a modest amount of additional effort in supplementing rule-making with rule-marketing will make everybody better off.

Humans are inherently visual and symbol-oriented. Visual cues surround us daily - some delight, while others warn of danger. A well-designed symbol is universally understood and can convey information far more efficiently than verbose text. Language itself is a symbolic system of communication that predates the invention of writing in the early Bronze Age. People are unlikely to engage with rules unless the experience is enjoyable. To increase interest and memorability, make rules more engaging. Even the most complex rules can become interesting to discover and learn when presented in an appealing and accessible way.

A vast body of laws, regulations, and rules guides people and businesses, and this body continues to grow as new rules are added and old ones rarely removed. Most individuals have better things to do than read hundreds of pages of dense text. There is a better way: visualize rules and, as a positive side effect, abstract them. By cutting through verbosity, the essential aspects become clear and accessible, making rules easier to understand and apply.